Social Media Marketing (SMM) is the use of social media to build a company’s brand, increase sales, and drive website traffic. Social media marketing is a powerful way of Digital Marketing for businesses of all sizes to reach prospects and customers. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. People discover, learn about, follow, and shop from brands on social media, so creating your business profile on platforms as such Facebook, Instagram, and LinkedIn and marketing your brand on them is an inevitable part for your digital growth.