LinkedIn – The Social Network Platform for Professionals and Companies
Operating a business isn’t a simple task. Trying to get constant users and good sales can at times seem impossible. Luckily, we have social media to boost those numbers. LinkedIn for sure is becoming one of the most sought after social media marketing platforms. It has grown in popularity over the years, mainly due to its great networking capacity & widespread community. The platform is one of a kind, and brings other professionals to build out their network, promote themselves, and also promote their business.
One key difference between LinkedIn and other social media platforms is that when visitors log into LinkedIn, they expect to be sold to more than on the other social media platforms. They expect you to do business, and therefore, when the pitch comes on it, it’s not a shock. This also means that branded promotional content can get much higher organic reach on LinkedIn than some of the other social platforms.
Additionally, it’s algorithm handles links on posts differently from other social platforms. Facebook has said on record that they sometimes suppress posts with links that would take people away from the platform. Their goal is to keep people on their platform as long as possible. In contrast, LinkedIn has no such mission. They don’t suppress posts containing outside links, making it easier to provide value and resources to your audience.
